AND Digital vs Apadmi: full comparison for 2026
Quick verdict
AND Digital (4.0/5) edges ahead of Apadmi (3.9/5) overall. AND Digital is the better choice for companies building in-house digital capability. Apadmi is the stronger option for UK brands that need flagship mobile apps. The right choice depends on your project size, budget, and required tech stack.
AND Digital vs Apadmi: head-to-head summary
| Criterion | AND Digital | Apadmi |
|---|---|---|
| Founded | 2014 | 2009 |
| HQ | London, United Kingdom | Manchester, United Kingdom |
| Team size | 1,000–1,500 | 250–300 |
| Rating | 4.0 / 5 | 3.9 / 5 |
| Primary differentiator | Delivers products while explicitly upskilling the client's own staff | Mobile-only specialism with a client list of household UK names |
| Pricing model | Time and materials, capability-based | Time and materials, fixed price |
| Min. engagement | Not published | Not published |
| Primary tech stack | JavaScript, TypeScript, React | Swift, Kotlin, Flutter |
| Industries served | Retail, Financial services, Media, Public sector | Retail, Media, Healthcare, Public sector |
AND Digital vs Apadmi: overview
AND Digital
AND Digital was founded in 2014 by CEO Paramjit Uppal and is organised into city-based units it calls clubs. It passed 1,000 employees in 2021, and current third-party estimates range from 600 to 1,350. Its pitch is to build products while training the client's own people to take over. Delivery is largely UK-based, with smaller operations in the Netherlands and the US East Coast.
Apadmi
Apadmi was founded in 2009 in Manchester and has its headquarters at MediaCity. It reported more than 300 employees in 2024, with hubs in London, Edinburgh, Lisbon and Amsterdam. The company builds and maintains mobile apps for large UK brands, including Argos, the BBC, Co-op, Asda and the NHS. Its Lisbon hub adds a lower-cost option within Western Europe.
Services and capabilities: AND Digital vs Apadmi
| Capability | AND Digital | Apadmi |
|---|---|---|
| Custom software development | ✓ | ✓ |
| Mobile app development | ✗ | ✓ |
| Cloud & DevOps | ✓ | ✗ |
| Data & AI | ✗ | ✗ |
| Legacy modernisation | ✗ | ✗ |
| Embedded & IoT | ✗ | ✗ |
| Dedicated team model | ✗ | ✗ |
| Fixed-price projects | ✗ | ✓ |
Tech stack comparison: AND Digital vs Apadmi
| Framework / platform | AND Digital | Apadmi |
|---|---|---|
| .NET | N/A | N/A |
| Java | ✓ | N/A |
| Python | N/A | N/A |
| React | ✓ | ✓ |
| AWS | ✓ | ✓ |
| Azure | ✓ | ✓ |
| Kubernetes | N/A | N/A |
| Embedded | N/A | N/A |
Pricing comparison: AND Digital vs Apadmi
| Criterion | AND Digital | Apadmi |
|---|---|---|
| Minimum engagement | Not published | Not published |
| Engagement models | Team extension, Time and materials | Fixed project, Time and materials |
| Rate transparency | Not public | Not public |
| Price tier | Mid-market | Mid-market |
Target audience comparison: AND Digital vs Apadmi
| Dimension | AND Digital | Apadmi |
|---|---|---|
| Best company size | Mid-market to enterprise | Startup to mid-market |
| Best industries | Retail, Financial services, Media | Retail, Media, Healthcare |
| Best use cases | A retailer wants a new web platform and an in-house team trained to run it., A financial firm needs a product squad that hands over after a year. | A retailer needs a high-traffic shopping app rebuilt., An NHS body wants a patient app. |
| Typical project type | Team extension | Fixed project |
AND Digital vs Apadmi: pros and cons
| AND Digital | |
|---|---|
| + | Knowledge transfer is a stated goal, which reduces long-term dependency |
| + | Regional clubs give UK clients a local team in many cities |
| + | Good fit for digital product work in retail and consumer brands |
| - | Onshore model means no offshore cost advantage |
| - | Headcount figures vary widely between sources |
| Apadmi | |
|---|---|
| + | Mobile focus brings deep iOS and Android expertise |
| + | Recognisable UK client list gives reassurance on quality |
| + | Lisbon hub offers some rate flexibility |
| - | Narrow focus; back-office and enterprise systems are not its core |
| - | Mostly UK delivery, so pricing is close to onshore rates |
Who should choose AND Digital?
A typical fit: a retailer wants a new web platform and an in-house team trained to run it.
Delivers products while explicitly upskilling the client's own staff. Minimum engagement is not publicly disclosed. Works best with clients in Retail, Financial services, Media, Public sector.
Who should choose Apadmi?
A typical fit: a retailer needs a high-traffic shopping app rebuilt.
Mobile-only specialism with a client list of household UK names. Minimum engagement is not publicly disclosed. Works best with clients in Retail, Media, Healthcare, Public sector.
Decision matrix: AND Digital vs Apadmi
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Apadmi |
| You need a large dedicated team for an ongoing programme | Check each company's engagement model |
| Your budget is at the lower end | Compare: AND Digital (Not published) vs Apadmi (Not published) |
| You need specialist depth in a specific vertical | AND Digital |
| You want engineers added to your own in-house team | AND Digital |
| Your product includes hardware, firmware or connected devices | Neither; consider an embedded specialist |
Use case fit: AND Digital vs Apadmi
| Use case | AND Digital fit | Apadmi fit | Winner |
|---|---|---|---|
| A retailer wants a new web platform and an in-house team trained to run it. | Strong | Limited | AND Digital |
| A financial firm needs a product squad that hands over after a year. | Strong | Limited | AND Digital |
| A retailer needs a high-traffic shopping app rebuilt. | Limited | Strong | Apadmi |
| An NHS body wants a patient app. | Limited | Strong | Apadmi |
| You need hardware, firmware or IoT work in the same contract | Limited | Limited | Both equally |
| You want a fixed-price first phase before a longer engagement | Limited | Strong | Apadmi |
Verdict: AND Digital vs Apadmi
AND Digital (4.0/5) is the stronger overall choice for most Software Development Outsourcing projects. Delivers products while explicitly upskilling the client's own staff.
Apadmi (3.9/5) is worth a look in a scenario like this: an NHS body wants a patient app. If your situation matches that, Apadmi is a competitive option.
Related comparisons
AND Digital vs Apadmi FAQ
Is AND Digital better than Apadmi?
AND Digital (4.0/5) scores higher overall, but "better" depends on your use case. AND Digital's strongest advantage: knowledge transfer is a stated goal, which reduces long-term dependency. Apadmi's strongest advantage: mobile focus brings deep iOS and Android expertise.
How do AND Digital and Apadmi differ in pricing?
AND Digital uses time and materials, capability-based pricing. Apadmi uses time and materials, fixed price pricing. Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: AND Digital or Apadmi?
AND Digital is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each company before shortlisting.
What are the main differences between AND Digital and Apadmi?
AND Digital's primary differentiator is: delivers products while explicitly upskilling the client's own staff. Apadmi's primary differentiator is: mobile-only specialism with a client list of household UK names. They also differ in team size (1,000–1,500 vs 250–300), minimum engagement (Not published vs Not published), and primary industries served (Retail, Financial services vs Retail, Media).
Verify all details directly with each company before making a decision.