AND Digital
London digital consultancy organised into city-based 'clubs' that build teams alongside clients
Founded 2014 | London, United Kingdom | 1,000–1,500 employees
custom-softwareweb-appscloud-devopsproduct-design
What is AND Digital?
AND Digital was founded in 2014 by CEO Paramjit Uppal and is organised into city-based units it calls clubs. It passed 1,000 employees in 2021, and current third-party estimates range from 600 to 1,350. Its pitch is to build products while training the client's own people to take over. Delivery is largely UK-based, with smaller operations in the Netherlands and the US East Coast.
AND Digital works primarily with clients in Retail, Financial services, Media, Public sector sectors. What sets it apart: Delivers products while explicitly upskilling the client's own staff.
AND Digital tech stack and services
JavaScriptTypeScriptReactNode.jsAWSAzureJava
| Service area |
|---|
| Custom Software |
| Web Applications |
| Cloud & DevOps |
| Product Design |
AND Digital pricing
Short answer: AND Digital uses a time and materials, capability-based pricing approach. Minimum engagement is not publicly disclosed; a discovery call is required.
| Engagement model | Typical range | Best for |
|---|---|---|
| Team extension | Variable; depends on team size | Large programmes or team augmentation |
| Time and materials | Variable; depends on team size | Large programmes or team augmentation |
AND Digital does not publish a public rate card. Contact them directly via their website to get project-specific pricing.
AND Digital pros and cons
| Advantages | Things to consider |
|---|---|
| +Knowledge transfer is a stated goal, which reduces long-term dependency | -Onshore model means no offshore cost advantage |
| +Regional clubs give UK clients a local team in many cities | -Headcount figures vary widely between sources |
| +Good fit for digital product work in retail and consumer brands |
AND Digital vs alternatives
How AND Digital compares to the other top Software Development Outsourcing companies.
| Company | Best for | Main difference | Rating | Compare |
|---|---|---|---|---|
| Lemberg Solutions | UK product companies, software plus hardware, nearshore rates. | One team can own firmware, electronics, cloud back end and the user-facing app, managed from a London office | 4.7 | Full comparison |
| Future Processing | UK insurers and financial firms, long-term nearshore teams. | Twenty-five years of delivery from Poland with UK-based account leadership in the City | 4.6 | Full comparison |
| Endava | Large UK programmes, payments and banking, nearshore at... | UK headquarters and governance with more than 10,000 engineers in lower-cost nearshore locations | 4.5 | Full comparison |
| Godel Technologies | UK mid-market firms wanting a UK-run nearshore team. | UK management and contracting with engineers spread across four EU and EU-adjacent countries | 4.4 | Full comparison |
| ELEKS | Data-heavy custom software, Ukrainian rates, mature processes. | Three decades of outsourced delivery with an in-house research and development unit | 4.4 | Full comparison |
| Amdaris (Insight) | UK firms on Azure, .NET modernisation, Eastern European... | A UK base in Bristol with delivery from Moldova, one of the lower-cost locations in Europe | 4.3 | Full comparison |
| Scott Logic | Capital markets and government, UK-only delivery required. | Trading-system and capital-markets engineering from teams based entirely in the UK | 4.3 | Full comparison |
| Softwire | UK media and charities, bespoke builds, onshore teams. | Long-standing onshore bespoke development that trains its own graduate engineers | 4.3 | Full comparison |
| N-iX | Large dedicated teams, data and cloud engineering, Ukrainian... | A 2,400-engineer pool that can staff large data and cloud teams quickly | 4.3 | Full comparison |
| Spyrosoft | Automotive and industrial software, UK-led Polish teams. | Polish engineering capacity with a UK co-founder running the UK business | 4.2 | Full comparison |
| Equal Experts | Senior engineers for complex delivery, government and retail. | Senior-only teams drawn from a large associate network | 4.2 | Full comparison |
| STX Next | Python back ends and data products, Polish rates. | Deep Python specialism across web back ends, data engineering and machine learning | 4.2 | Full comparison |
| Kainos | UK government digital services, Workday programmes. | Combined government digital delivery and Workday partnership, listed on the LSE | 4.2 | Full comparison |
| Infinum | Consumer apps where design quality matters. | In-house product design and mobile engineering with a strong portfolio of consumer apps | 4.1 | Full comparison |
| Made Tech | UK central and local government buyers. | Public-sector-only focus with a growing contracted backlog | 4.1 | Full comparison |
| Zühlke | Regulated industries, medical devices, banking. | Swiss engineering discipline in regulated sectors with a UK team of about 150 | 4.1 | Full comparison |
| Codurance | Legacy modernisation, engineering-practice improvement. | Craftsmanship-led delivery that also coaches in-house teams | 4.1 | Full comparison |
| Ciklum | Large dedicated teams with a London contract. | London headquarters with a long history of large dedicated teams in Ukraine and Central Europe | 4.1 | Full comparison |
| BJSS (CGI) | NHS and government programmes, large onshore delivery. | Large UK onshore delivery capacity, now backed by CGI's global network | 4.0 | Full comparison |
| SoftServe | Big cloud and data programmes, Ukrainian rates at... | Scale and cloud partner status combined with Eastern European rates | 4.0 | Full comparison |
| DataArt | Travel and finance firms, long-term nearshore teams. | Two decades of London presence and specialist travel-industry engineering | 4.0 | Full comparison |
| Sigma Software | Broad-scope outsourcing, Scandinavian-owned vendor. | Swedish group ownership with Ukrainian and Polish engineering | 4.0 | Full comparison |
| Apadmi | UK brands that need flagship mobile apps. | Mobile-only specialism with a client list of household UK names | 3.9 | Full comparison |
| Thoughtworks | Complex modernisation, engineering culture change. | Thought leadership in software practice, backed by a large global delivery network | 3.9 | Full comparison |
| Hippo Digital | Public bodies wanting user-centred service design. | User research and service design led delivery for UK public services | 3.9 | Full comparison |
| EPAM Systems | FTSE-scale programmes, strict compliance, huge teams. | The largest delivery capacity on this list, with mature compliance and security processes | 3.9 | Full comparison |
| Version 1 | Oracle and Microsoft estates, public-sector managed services. | Managed services for Oracle, Microsoft and AWS estates with Indian and Spanish delivery | 3.9 | Full comparison |
| Box UK | Mid-sized web and e-commerce builds. | Small Welsh team with long-standing enterprise web clients | 3.8 | Full comparison |
| Itransition | Budget-conscious buyers, broad generalist work. | Low rates across a wide catalogue of development and platform services | 3.8 | Full comparison |
AND Digital FAQ
What is AND Digital?
London digital consultancy organised into city-based 'clubs' that build teams alongside clients
How much does AND Digital charge?
AND Digital uses time and materials, capability-based pricing. Minimum engagement is not publicly disclosed. A discovery call is required to get project-specific quotes.
What tech stack does AND Digital use?
AND Digital works with JavaScript, TypeScript, React, Node.js, AWS, Azure, Java. Primary industries served include Retail, Financial services, Media, Public sector.
Is AND Digital right for enterprise?
Companies building in-house digital capability. 1,000–1,500 team size. Main consideration: Onshore model means no offshore cost advantage.
What are the best AND Digital alternatives?
The best alternatives to AND Digital depend on your use case. Top options are:
- Lemberg Solutions: one team can own firmware, electronics, cloud back end and the user-facing app, managed from a london office
- Future Processing: twenty-five years of delivery from poland with uk-based account leadership in the city
- Endava: uk headquarters and governance with more than 10,000 engineers in lower-cost nearshore locations
Compare AND Digital with other Software Development Outsourcing companies
AND Digital vs Lemberg Solutions AND Digital vs Future Processing AND Digital vs Endava AND Digital vs Godel Technologies AND Digital vs ELEKS AND Digital vs Amdaris (Insight) AND Digital vs Scott Logic AND Digital vs Softwire AND Digital vs N-iX AND Digital vs Spyrosoft AND Digital vs Equal Experts AND Digital vs STX Next AND Digital vs Kainos AND Digital vs Infinum AND Digital vs Made Tech AND Digital vs Zühlke AND Digital vs Codurance AND Digital vs Ciklum AND Digital vs BJSS (CGI) AND Digital vs SoftServe AND Digital vs DataArt AND Digital vs Sigma Software AND Digital vs Apadmi AND Digital vs Thoughtworks AND Digital vs Hippo Digital AND Digital vs EPAM Systems AND Digital vs Version 1 AND Digital vs Box UK AND Digital vs Itransition
Verify all details directly with AND Digital before making a decision.