Endava vs AND Digital: full comparison for 2026
Quick verdict
Endava (4.5/5) edges ahead of AND Digital (4.0/5) overall. Endava is the better choice for large UK programmes, payments and banking, nearshore at volume. AND Digital is the stronger option for companies building in-house digital capability. The right choice depends on your project size, budget, and required tech stack.
Endava vs AND Digital: head-to-head summary
| Criterion | Endava | AND Digital |
|---|---|---|
| Founded | 2000 | 2014 |
| HQ | London, United Kingdom | London, United Kingdom |
| Team size | 10,000+ | 1,000–1,500 |
| Rating | 4.5 / 5 | 4.0 / 5 |
| Primary differentiator | UK headquarters and governance with more than 10,000 engineers in lower-cost nearshore locations | Delivers products while explicitly upskilling the client's own staff |
| Pricing model | Time and materials, managed service, outcome-based contracts | Time and materials, capability-based |
| Min. engagement | Not published | Not published |
| Primary tech stack | Java, .NET, AWS | JavaScript, TypeScript, React |
| Industries served | Financial services, Payments, Retail, Media and telecoms, Healthcare | Retail, Financial services, Media, Public sector |
Endava vs AND Digital: overview
Endava
Endava is the largest UK-headquartered company on this list built around nearshore delivery. It reported 11,479 staff at the end of June 2025, and the UK supplied 33% of revenue in the final quarter of that fiscal year. Delivery centres in Romania, Moldova, North Macedonia, Serbia, Bulgaria, Argentina and elsewhere let it staff large programmes at below-London cost. Headcount fell from 12,085 a year earlier, which reflects softer demand across the IT services market.
AND Digital
AND Digital was founded in 2014 by CEO Paramjit Uppal and is organised into city-based units it calls clubs. It passed 1,000 employees in 2021, and current third-party estimates range from 600 to 1,350. Its pitch is to build products while training the client's own people to take over. Delivery is largely UK-based, with smaller operations in the Netherlands and the US East Coast.
Services and capabilities: Endava vs AND Digital
| Capability | Endava | AND Digital |
|---|---|---|
| Custom software development | ✓ | ✓ |
| Mobile app development | ✗ | ✗ |
| Cloud & DevOps | ✓ | ✓ |
| Data & AI | ✓ | ✗ |
| Legacy modernisation | ✓ | ✗ |
| Embedded & IoT | ✗ | ✗ |
| Dedicated team model | ✓ | ✗ |
| Fixed-price projects | ✗ | ✗ |
Tech stack comparison: Endava vs AND Digital
| Framework / platform | Endava | AND Digital |
|---|---|---|
| .NET | ✓ | N/A |
| Java | ✓ | ✓ |
| Python | ✓ | N/A |
| React | N/A | ✓ |
| AWS | ✓ | ✓ |
| Azure | ✓ | ✓ |
| Kubernetes | ✓ | N/A |
| Embedded | N/A | N/A |
Pricing comparison: Endava vs AND Digital
| Criterion | Endava | AND Digital |
|---|---|---|
| Minimum engagement | Not published | Not published |
| Engagement models | Dedicated team, Managed service, Time and materials | Team extension, Time and materials |
| Rate transparency | Not public | Not public |
| Price tier | Mid-market | Mid-market |
Target audience comparison: Endava vs AND Digital
| Dimension | Endava | AND Digital |
|---|---|---|
| Best company size | Enterprise | Mid-market to enterprise |
| Best industries | Financial services, Payments, Retail | Retail, Financial services, Media |
| Best use cases | A UK bank needs 50+ engineers for a multi-year core platform programme., A payments company wants a managed service covering development, testing and support. | A retailer wants a new web platform and an in-house team trained to run it., A financial firm needs a product squad that hands over after a year. |
| Typical project type | Dedicated team | Team extension |
Endava vs AND Digital: pros and cons
| Endava | |
|---|---|
| + | Public-company reporting gives buyers audited figures on headcount, revenue and client concentration |
| + | A UK board and London HQ simplify contracting and data-protection discussions for UK buyers |
| + | Delivery from several countries spreads risk if one location is disrupted |
| + | Long payments and banking track record with UK and European institutions |
| - | Headcount dropped about 5% in the year to June 2025 as demand softened |
| - | Smaller projects can get less senior attention than flagship accounts |
| - | Day rates are higher than those of smaller Central European vendors |
| AND Digital | |
|---|---|
| + | Knowledge transfer is a stated goal, which reduces long-term dependency |
| + | Regional clubs give UK clients a local team in many cities |
| + | Good fit for digital product work in retail and consumer brands |
| - | Onshore model means no offshore cost advantage |
| - | Headcount figures vary widely between sources |
Who should choose Endava?
A typical fit: a UK bank needs 50+ engineers for a multi-year core platform programme.
UK headquarters and governance with more than 10,000 engineers in lower-cost nearshore locations. Minimum engagement is not publicly disclosed. Works best with clients in Financial services, Payments, Retail, Media and telecoms, Healthcare.
Who should choose AND Digital?
A typical fit: a retailer wants a new web platform and an in-house team trained to run it.
Delivers products while explicitly upskilling the client's own staff. Minimum engagement is not publicly disclosed. Works best with clients in Retail, Financial services, Media, Public sector.
Decision matrix: Endava vs AND Digital
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Both offer fixed-price models |
| You need a large dedicated team for an ongoing programme | Endava |
| Your budget is at the lower end | Compare: Endava (Not published) vs AND Digital (Not published) |
| You need specialist depth in a specific vertical | Endava |
| You want engineers added to your own in-house team | AND Digital |
| Your product includes hardware, firmware or connected devices | Neither; consider an embedded specialist |
Use case fit: Endava vs AND Digital
| Use case | Endava fit | AND Digital fit | Winner |
|---|---|---|---|
| A UK bank needs 50+ engineers for a multi-year core platform programme. | Strong | Limited | Endava |
| A payments company wants a managed service covering development, testing and support. | Strong | Limited | Endava |
| A retailer wants a new web platform and an in-house team trained to run it. | Limited | Strong | AND Digital |
| A financial firm needs a product squad that hands over after a year. | Limited | Strong | AND Digital |
| You need hardware, firmware or IoT work in the same contract | Limited | Limited | Both equally |
| You want a fixed-price first phase before a longer engagement | Limited | Limited | Both equally |
Verdict: Endava vs AND Digital
Endava (4.5/5) is the stronger overall choice for most Software Development Outsourcing projects. UK headquarters and governance with more than 10,000 engineers in lower-cost nearshore locations.
AND Digital (4.0/5) is worth a look in a scenario like this: a financial firm needs a product squad that hands over after a year. If your situation matches that, AND Digital is a competitive option.
Related comparisons
Endava vs AND Digital FAQ
Is Endava better than AND Digital?
Endava (4.5/5) scores higher overall, but "better" depends on your use case. Endava's strongest advantage: public-company reporting gives buyers audited figures on headcount, revenue and client concentration. AND Digital's strongest advantage: knowledge transfer is a stated goal, which reduces long-term dependency.
How do Endava and AND Digital differ in pricing?
Endava uses time and materials, managed service, outcome-based contracts pricing. AND Digital uses time and materials, capability-based pricing. Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: Endava or AND Digital?
AND Digital is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each company before shortlisting.
What are the main differences between Endava and AND Digital?
Endava's primary differentiator is: UK headquarters and governance with more than 10,000 engineers in lower-cost nearshore locations. AND Digital's primary differentiator is: delivers products while explicitly upskilling the client's own staff. They also differ in team size (10,000+ vs 1,000–1,500), minimum engagement (Not published vs Not published), and primary industries served (Financial services, Payments vs Retail, Financial services).
Verify all details directly with each company before making a decision.