AND Digital vs DataArt: full comparison for 2026
Quick verdict
AND Digital (4.0/5) edges ahead of DataArt (4.0/5) overall. AND Digital is the better choice for companies building in-house digital capability. DataArt is the stronger option for travel and finance firms, long-term nearshore teams. The right choice depends on your project size, budget, and required tech stack.
AND Digital vs DataArt: head-to-head summary
| Criterion | AND Digital | DataArt |
|---|---|---|
| Founded | 2014 | 1997 |
| HQ | London, United Kingdom | New York, United States (London office) |
| Team size | 1,000–1,500 | 5,000–6,000 |
| Rating | 4.0 / 5 | 4.0 / 5 |
| Primary differentiator | Delivers products while explicitly upskilling the client's own staff | Two decades of London presence and specialist travel-industry engineering |
| Pricing model | Time and materials, capability-based | Time and materials, dedicated team |
| Min. engagement | Not published | Not published |
| Primary tech stack | JavaScript, TypeScript, React | Java, .NET, Python |
| Industries served | Retail, Financial services, Media, Public sector | Travel and hospitality, Financial services, Healthcare, Media, Retail |
AND Digital vs DataArt: overview
AND Digital
AND Digital was founded in 2014 by CEO Paramjit Uppal and is organised into city-based units it calls clubs. It passed 1,000 employees in 2021, and current third-party estimates range from 600 to 1,350. Its pitch is to build products while training the client's own people to take over. Delivery is largely UK-based, with smaller operations in the Netherlands and the US East Coast.
DataArt
Eugene Goland founded DataArt in New York in 1997, and the company opened in London in 2001. It reports more than 6,000 people as of September 2025, spread across Central and Eastern Europe, Latin America and elsewhere. Travel and hospitality, finance and healthcare are its strongest industries. UK clients get a long-standing London presence with delivery from lower-cost locations.
Services and capabilities: AND Digital vs DataArt
| Capability | AND Digital | DataArt |
|---|---|---|
| Custom software development | ✓ | ✓ |
| Mobile app development | ✗ | ✗ |
| Cloud & DevOps | ✓ | ✓ |
| Data & AI | ✗ | ✓ |
| Legacy modernisation | ✗ | ✓ |
| Embedded & IoT | ✗ | ✗ |
| Dedicated team model | ✗ | ✓ |
| Fixed-price projects | ✗ | ✗ |
Tech stack comparison: AND Digital vs DataArt
| Framework / platform | AND Digital | DataArt |
|---|---|---|
| .NET | N/A | ✓ |
| Java | ✓ | ✓ |
| Python | N/A | ✓ |
| React | ✓ | ✓ |
| AWS | ✓ | ✓ |
| Azure | ✓ | ✓ |
| Kubernetes | N/A | N/A |
| Embedded | N/A | N/A |
Pricing comparison: AND Digital vs DataArt
| Criterion | AND Digital | DataArt |
|---|---|---|
| Minimum engagement | Not published | Not published |
| Engagement models | Team extension, Time and materials | Dedicated team, Time and materials |
| Rate transparency | Not public | Not public |
| Price tier | Mid-market | Mid-market |
Target audience comparison: AND Digital vs DataArt
| Dimension | AND Digital | DataArt |
|---|---|---|
| Best company size | Mid-market to enterprise | Startup to mid-market |
| Best industries | Retail, Financial services, Media | Travel and hospitality, Financial services, Healthcare |
| Best use cases | A retailer wants a new web platform and an in-house team trained to run it., A financial firm needs a product squad that hands over after a year. | A travel company needs booking-engine and distribution work., A financial firm wants legacy trading software modernised. |
| Typical project type | Team extension | Dedicated team |
AND Digital vs DataArt: pros and cons
| AND Digital | |
|---|---|
| + | Knowledge transfer is a stated goal, which reduces long-term dependency |
| + | Regional clubs give UK clients a local team in many cities |
| + | Good fit for digital product work in retail and consumer brands |
| - | Onshore model means no offshore cost advantage |
| - | Headcount figures vary widely between sources |
| DataArt | |
|---|---|
| + | London office has been open since 2001 |
| + | Specialist knowledge of travel booking and distribution systems |
| + | Delivery spread across several regions |
| - | US headquarters means UK contracts may sit with a non-UK parent |
| - | Headcount estimates vary widely between sources |
Who should choose AND Digital?
A typical fit: a retailer wants a new web platform and an in-house team trained to run it.
Delivers products while explicitly upskilling the client's own staff. Minimum engagement is not publicly disclosed. Works best with clients in Retail, Financial services, Media, Public sector.
Who should choose DataArt?
A typical fit: a travel company needs booking-engine and distribution work.
Two decades of London presence and specialist travel-industry engineering. Minimum engagement is not publicly disclosed. Works best with clients in Travel and hospitality, Financial services, Healthcare, Media, Retail.
Decision matrix: AND Digital vs DataArt
| Your situation | Recommended choice |
|---|---|
| You need full-ownership delivery on a defined project scope | Both offer fixed-price models |
| You need a large dedicated team for an ongoing programme | DataArt |
| Your budget is at the lower end | Compare: AND Digital (Not published) vs DataArt (Not published) |
| You need specialist depth in a specific vertical | DataArt |
| You want engineers added to your own in-house team | AND Digital |
| Your product includes hardware, firmware or connected devices | Neither; consider an embedded specialist |
Use case fit: AND Digital vs DataArt
| Use case | AND Digital fit | DataArt fit | Winner |
|---|---|---|---|
| A retailer wants a new web platform and an in-house team trained to run it. | Strong | Limited | AND Digital |
| A financial firm needs a product squad that hands over after a year. | Strong | Limited | AND Digital |
| A travel company needs booking-engine and distribution work. | Limited | Strong | DataArt |
| A financial firm wants legacy trading software modernised. | Limited | Strong | DataArt |
| You need hardware, firmware or IoT work in the same contract | Limited | Limited | Both equally |
| You want a fixed-price first phase before a longer engagement | Limited | Limited | Both equally |
Verdict: AND Digital vs DataArt
AND Digital (4.0/5) is the stronger overall choice for most Software Development Outsourcing projects. Delivers products while explicitly upskilling the client's own staff.
DataArt (4.0/5) is worth a look in a scenario like this: a financial firm wants legacy trading software modernised. If your situation matches that, DataArt is a competitive option.
Related comparisons
AND Digital vs DataArt FAQ
Is AND Digital better than DataArt?
AND Digital (4.0/5) scores higher overall, but "better" depends on your use case. AND Digital's strongest advantage: knowledge transfer is a stated goal, which reduces long-term dependency. DataArt's strongest advantage: london office has been open since 2001.
How do AND Digital and DataArt differ in pricing?
AND Digital uses time and materials, capability-based pricing. DataArt uses time and materials, dedicated team pricing. Neither firm publishes a full rate card; a discovery call is required for project-specific quotes.
Which is better for enterprise: AND Digital or DataArt?
DataArt is the larger team and typically the better enterprise-scale choice. For very large programmes, verify team size and compliance coverage directly with each company before shortlisting.
What are the main differences between AND Digital and DataArt?
AND Digital's primary differentiator is: delivers products while explicitly upskilling the client's own staff. DataArt's primary differentiator is: two decades of London presence and specialist travel-industry engineering. They also differ in team size (1,000–1,500 vs 5,000–6,000), minimum engagement (Not published vs Not published), and primary industries served (Retail, Financial services vs Travel and hospitality, Financial services).
Verify all details directly with each company before making a decision.